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Pioneers logo animation
London Sinfonietta

Working from the new brandlines created for the Pioneers scheme, we worked to breath digital life into the tertiary logo.

There are three levels to the Pioneer Scheme, each of which is represented by a different rune-like glyph. We applied a levelled structure to this by positioning the different logos at different points on the Z axis, thusly creating a depth of field that was not previously there.