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London Sinfonietta Digital Swirl
London Sinfonietta

Drawing inspiration from the previous logo animation, we worked to digitally develop the new design, whilst maintaining its predecessor's familiarity.

We worked closely with the London Sinfonietta to realise the digitisation of their new branding. Developing the previous iteration, we created an animation that incorporates the organisation's new taglines, as well as keeping it inline with the branding guidelines. The animation of the ‘swirl’ was created using motion and was mapped directly to the logo with different effects applied to create an ambient, effervescent transition of colour.